Monday, October 16, 2006

Has advertising videogames become like fashion advertising?

Are the benefits of videogame consoles so intangible that we need to make ads that don't show any gameplay, or the console itself? On Kotaku this morning, the fanboys are ripping Sony for their new PS3 ad, but both Microsoft and Sony took that tack with their advertising for their latest consoles.

So have video game consoles become a fashion statement like a pair of jeans? You know, like the Levi's ads where there's basically a story completely unreleated to jeans and the benefits of those jeans?

Here are the absurdites for you to look at:



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