Watching the news today, they featured the CEO of LifeLock.
LifeLock is a company that prevents identity theft by watching credit requests on your social, then renews the lock every 90 days, which you would have to do yourself normally. It seems like a straightforward business.
Here's the genius in marketing: click on the link above. The CEO has posted his social security number on their website. He also read it off on TV this morning.
Even if this failed and he did get bit by ID theft, that sure is great marketing for his product. It got me thinking about subscribing to it.