Now if anyone had a clue what Windows Live actually was, that might be meaningful. But there are a variety of things Windows Live seems to be:
- Some kind of web portal.
- A search engine.
- A bunch of stuff you install on your computer, like an instant messaging app.
- Some kind of syncing thing ("Mesh"?)
- A photo album viewer
- A gaming thing like Xbox Live
- A blogging thing (WindowsLive Spaces)
Windows Live is essentially so non-branded it just means anything that Microsoft decides to do online at the time. And this week, it's a FriendFeed ripoff.
Apple constantly accuses Microsoft of stealing stuff, but here's one thing they haven't stolen: any kind of decent branding strategy. At least when Apple comes up with some dumb service they give it a slick name, even if it's worse than free alternatives. Microsoft comes up with actually pretty decent services -- often stolen from others' ideas -- then doesn't brand them at all and they end up fading into oblivion.